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	<title>Lynn Ng &#124; Freelance Senior Creative</title>
	<link>https://lynnng.cargo.site</link>
	<description>Lynn Ng &#124; Freelance Senior Creative</description>
	<pubDate>Mon, 02 Mar 2026 14:55:20 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://lynnng.cargo.site/Home</link>

		<pubDate>Fri, 03 Jul 2020 09:29:55 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

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		<title>Record-Breaking Fuel &#124; Caltex</title>
				
		<link>https://lynnng.cargo.site/Record-Breaking-Fuel-Caltex</link>

		<pubDate>Mon, 23 Dec 2019 07:08:28 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

		<guid isPermaLink="true">https://lynnng.cargo.site/Record-Breaking-Fuel-Caltex</guid>

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To prove that Caltex with Techron® is the most powerful fuel on the market, we flew to Chang Rai and powered a 28-year-old car up 1,000m in record time. Because after all, only world-class fuels can set a Guinness World Record.
Broadcast in markets throughout Asia, this incredible feat brought the Caltex brand to life across today’s socially connected mediascape, making Caltex one of the most talked about fuel brands across the region.
	As seen on:

National Geographic x Record Rides 

Record Rides Episode 1

Record Rides Episode 2


Awards 🏆:
 MARKies (Sports/Esports Marketing) — Gold
MARKies (Integrated Media) — Silver
MARKies (Content Marketing) — Shortlist
AD STARS (Brand Experience &#38;amp; Activation) — BronzeAsian Academy Creative Awards (Best Branded Programme) — Winner


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		<title>The Great Singapore Replay 2 &#124; Temasek Holdings</title>
				
		<link>https://lynnng.cargo.site/The-Great-Singapore-Replay-2-Temasek-Holdings</link>

		<pubDate>Mon, 14 Sep 2020 02:55:35 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

		<guid isPermaLink="true">https://lynnng.cargo.site/The-Great-Singapore-Replay-2-Temasek-Holdings</guid>

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	In conjunction with Singapore’s bicentennial, we empowered Singaporeans to define the sound of Singapore, using a specially created Spin Player.
Across the island and the digital sphere, Singaporeans mixed sounds from iconic historical eras with modern music genres, submitting the mashups they truly resonated with.
Results: The top mashups were written into 10 original songs that made music history with over 200,000 Spotify streams in just 2 days. These chart-topping hits have since been performed live at prominent events such as the National Day Parade.
 
	As seen on:
Official Site
Official Spotify Playlist
Official YouTube
Temasek’s Press Release

Awards 🏆:MARKies (Integrated Media) — Bronze
MARKies (Content Marketing) — Shortlist
 MARKies (Event) — Shortlist
MARKies (Experiential Media) — Shortlist
AD STARS (National Brands) — Shortlist



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	<item>
		<title>Spicy Chicken King &#124; Burger King</title>
				
		<link>https://lynnng.cargo.site/Spicy-Chicken-King-Burger-King</link>

		<pubDate>Tue, 15 Nov 2022 07:13:51 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

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	Singaporeans love their food but hate trying new things. Moreover, with Burger King launching a spicy chicken burger over 2 decades after competitors, we knew that the odds were against us.
To stir up an appetite for change and to get kiasi Singaporeans to switch up their usual (M*Sp*cy) orders, we partnered with one of the most disruptive and influential personalities in Singapore — Hirzi, to produce an anthem so fiery no one could ignore.


	Results:
 Filled with crisp clapbacks, juicy food shots and spicy dance moves, the anthem served as a powerful launch piece that blazed the way to the doubling of sales.

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		<title>Spicy Chicken Nuggets &#124; Burger King</title>
				
		<link>https://lynnng.cargo.site/Spicy-Chicken-Nuggets-Burger-King</link>

		<pubDate>Mon, 02 Mar 2026 14:55:20 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

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	Spice isn’t a trend in Singapore. It’s a way of life. From hawker favourites to late-night cravings, heat is woven into how we eat, and for true spice lovers, enough is never quite enough.

Following the success of Burger King’s Spicy Chicken Burger, we turns up the heat again with the launch of Spicy Chicken Nuggets. It’s a natural next move, bringing that same fiery kick into a snackable bite. Whether you’re committing to a full burger or just craving a quick bite, the spice delivers.&#38;nbsp;
	


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		<title>Taste of Singapore &#124; Burger King</title>
				
		<link>https://lynnng.cargo.site/Taste-of-Singapore-Burger-King</link>

		<pubDate>Tue, 19 Sep 2023 04:50:05 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

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	The Rendang Burger needs no introduction. It’s the only locally-flavoured fast food burger to have been part of Singapore’s history for 36 years and counting.
And with NDP 2023 being the first full-scale parade since COVID, we decided that there was no bigger way to celebrate, than with our biggest giveaway ever! Hijacking the parade, we dropped thousands of vouchers for free Rendang Burgers at prominent firework spots post-fireworks, ending off the biggest celebration with the biggest flavours the nation has ever tasted.

	Results:
 The drop was incredibly well-received, with burger fans demanding to redeem their free Rendang Burger hours before redemption began, and actual drop fully redeemed islandwide in 48 hours.





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		<title>Open Letter to Our Telco Friends &#124; Circles.Life</title>
				
		<link>https://lynnng.cargo.site/Open-Letter-to-Our-Telco-Friends-Circles-Life</link>

		<pubDate>Mon, 23 Dec 2019 07:08:29 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

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	Instead of advertising the new base plan upgrade with the typical templated list of benefits,  we partnered with Circles.Life to create an open letter from their founders (former subscribers of red and green) that resonated with consumers.

Having spoken truth to power, this FPFC ad had an immediate positive effect on numbers, and inspired a flurry of open letters across social media platforms from competitors and other brands.
	Published in: 
The Straits Times (22nd April 2019)
The New Paper (22nd April 2019)

Awards 🏆:

Singapore Media Awards (Best Use of Print) — Winner
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		<title>Locals with Lore &#124; Singapore Tourism Board</title>
				
		<link>https://lynnng.cargo.site/Locals-with-Lore-Singapore-Tourism-Board</link>

		<pubDate>Mon, 19 Jan 2026 14:42:27 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

		<guid isPermaLink="true">https://lynnng.cargo.site/Locals-with-Lore-Singapore-Tourism-Board</guid>

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	Many of the people shaping Singapore’s identity and visitor experience are found in unexpected places. This series spotlights these accidental tourism storykeepers&#38;nbsp;— locals whose personal journeys and passions naturally contribute to how visitors experience the city.

Each episode is anchored in the individual’s lore, the personal histories and defining moments that shape who they are and how they share Singapore’s culture. Through these stories, we present Singapore as a destination where heritage lives through its people, enriching the visitor experience in authentic and meaningful ways.
	As seen on:

Singapore Tourism Board’s Instagram 1 &#124; 2 &#124; 3
Singapore Tourism Board’s LinkedIn&#38;nbsp;1 &#124; 2 &#124; 3


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→ Best viewed 👀 on Singapore Tourism Board’s Instagram page &#38;nbsp;1 &#124; 2 &#124; 3

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</description>
		
	</item>
		
		
	<item>
		<title>Aural Pleasure &#124; Durex</title>
				
		<link>https://lynnng.cargo.site/Aural-Pleasure-Durex</link>

		<pubDate>Thu, 12 Mar 2020 07:23:29 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

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		<description>


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	A big part of sexual well-being is about being able to express yourself in bed. However, with apartment sharing on the rise, many find themselves holding back, afraid of being judged. 



Prioritising the emotional aspect of sex, Durex created a playlist that is sonically designed to mask sex sounds, granting users across the globe the ability to express themselves in bed. Fearlessly.
	

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	</item>
		
		
	<item>
		<title>Ultimate Dynamite &#124; Burger King</title>
				
		<link>https://lynnng.cargo.site/Ultimate-Dynamite-Burger-King</link>

		<pubDate>Tue, 15 Nov 2022 08:12:09 +0000</pubDate>

		<dc:creator>Lynn Ng &#124; Freelance Senior Creative</dc:creator>

		<guid isPermaLink="true">https://lynnng.cargo.site/Ultimate-Dynamite-Burger-King</guid>

		<description>


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	What’s Korean,
Spicy and sinful to think of,
Satisfyingly warm,
And soft to the touch?

Hyun Bin? Gong Yoo? Nah. We’ve got something even better. Something that’s just a call away, 24/7.

Meet Burger King’s Ultimate Dynamite Burger — a 10/10 late night companion for binge watching Kdramas with (or simply binge eating), and a great listener that will let you talk for hours (or until you give in to temptation and take a cheesy bite). 

Time to press pause on everything going on in your life, the ultimate destiny that Korean lovers have been searching for has arrived.


	

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