To prove that Caltex with Techron® is the most powerful fuel on the market, we flew to Chang Rai and powered a 28-year-old car up 1,000m in record time. Because after all, only world-class fuels can set a Guinness World Record.

Broadcast in markets throughout Asia, this incredible feat brought the Caltex brand to life across today’s socially connected mediascape, making Caltex one of the most talked about fuel brands across the region.
As seen on:
National Geographic x Record Rides
Record Rides Episode 1
Record Rides Episode 2

Awards 🏆:
MARKies 2020 (Sports/Esports Marketing) — Gold
MARKies 2020 (Integrated Media) — Silver
MARKies 2020 (Content Marketing) — Shortlist
AD STARS 2020 (Brand Experience & Activation) — Bronze
Asian Academy Creative Awards 2019 (Best Branded Programme) — Winner







Mark