The Rendang Burger needs no introduction. It’s the only locally-flavoured fast food burger to have been part of Singapore’s history for 36 years and counting.
And with NDP 2023 being the first full-scale parade since COVID, we decided that there was no bigger way to celebrate, than with our biggest giveaway ever!
Hijacking the parade, we dropped thousands of vouchers for free Rendang Burgers at prominent firework spots post-fireworks, ending off the biggest celebration with the biggest flavours the nation has ever tasted.
Results: The drop was incredibly well-received, with burger fans demanding to redeem their free Rendang Burger hours before redemption began, and actual drop fully redeemed islandwide in 48 hours.
And with NDP 2023 being the first full-scale parade since COVID, we decided that there was no bigger way to celebrate, than with our biggest giveaway ever!
Hijacking the parade, we dropped thousands of vouchers for free Rendang Burgers at prominent firework spots post-fireworks, ending off the biggest celebration with the biggest flavours the nation has ever tasted.
Results: The drop was incredibly well-received, with burger fans demanding to redeem their free Rendang Burger hours before redemption began, and actual drop fully redeemed islandwide in 48 hours.
