Singaporeans love their food but hate trying new things. Moreover, with Burger King launching a spicy chicken burger over 2 decades after competitors, we knew that the odds were against us.
To stir up an appetite for change and to get kiasi Singaporeans to switch up their usual (M*Sp*cy) orders, we partnered with one of the most disruptive and influential personalities in Singapore — Hirzi, to produce an anthem so fiery no one could ignore.
Filled with crisp clapbacks, juicy food shots and spicy dance moves, the anthem served as a powerful launch piece that blazed the way to the doubling of sales.
To stir up an appetite for change and to get kiasi Singaporeans to switch up their usual (M*Sp*cy) orders, we partnered with one of the most disruptive and influential personalities in Singapore — Hirzi, to produce an anthem so fiery no one could ignore.
Filled with crisp clapbacks, juicy food shots and spicy dance moves, the anthem served as a powerful launch piece that blazed the way to the doubling of sales.
